How does a non-profit organization use their social media strategies

The United Nation is the biggest nonprofit organization in the world. They have many different departments over the world. Each department is responsible for public issue. One of an affiliation of UN the United Nations Children’s Found (UNICEF), which is devoted to the children’s’ rights and their survival, development and protection. From my own point of view, they put a lot of efforts on their social media pages.

Informative social media pages

When it comes to their social media using, the UNICEF is doing well on managing their Facebook page and Twitter. I have followed their Facebook page and Twitter for about a year and found out they update everyday. Updating the new information everyday is important because a non-profit organization needs to report what they are doing now to the public. 

In terms of the social media, the UNICEF’s Facebook page is update quickly by time. Everyday when I log on my Facebook page I could see their latest information on the wall. Information wise, they update their work to the third world kids among different areas, such as education and public health issue. The UNICEF also put links to other website that are related to their notion. When it comes to children starvation, they put a CNN news link to lead their target audience to a deeper professional report of the issue.

The UNICEF’s twitter is also updating everyday and the title of each tweet relates to their content. Apart from the repetitive news from the Facebook page of UNICEF, they also put the “thank you” information for people who donate money to them. Checking the follower, we could found out there are other affiliations of UN and many resources related to children’s safety and health.

Furthermore, their Facebook page and Twitter put many links for users to reach other resource. On their Facebook page, they put links of Twitter, Flickr, Youtube, and last but not least a donate account. I think this is a very smart way to put a donate account in an obvious place. As a non-profit organization, it needs funds from everywhere, and this is also one of the crucial reasons why the UNICEF sets a social media page to reach the public’s attention to their working.  

There still are rooms for improving

1.  Eye-catching hashtag. It is surprised me that most of the UNICEF’s tweet does not have a hashtag. I would suggest they put a hashtag on each of the tweet. It could help their followers to select the information they are interested in.

2.  Target the audience more specifically. Generally speaking, I think they try hard to manage their social media pages. As a non-profit organization, the goal of setting a social media page is different from a profit organization. There is often great lacking of funds and human resource for a non-profit organization. Let’s generally divide their followers to two main groups, one is professional white-collar level and the other is students level. For white-collar level, they would concern about children’s health and education condition, but they are too busy to do something real effort for them. They would choose to donate money to help children to improve their rights. So, I would suggest the UNICEF enhance the information about how they use money. Furthermore, they could add some links for students who are interested in being a volunteer in the UNICEF.

3.  More interaction with their followers. I found out that the UNICEF seldom has the interactions with their followers on the Facebook. I would suggest they could enhance this part.